Ideology: Fur Villa aims to be a key player in the Pet Industry with a priority to Social Responsibility which we achieve through tie-ups with Non-profit Organisations that support stray and/or destitute animals. Vision: Fur Villa shall strive for 100 percent customer satisfaction, zero percent errors and creating a benchmark for pet products in the market.

Mission: To produce high quality pet products, at a reasonable price, deliver the same promptly on time and adding a pinch of innovation in each new product. What is your venture’s mission, vision and ideology? Thus something that started as a passion paved way for my profession and the very idea of Fur Villa. This made us realise that there is a demand in the market for pet garments. The basic idea was just a passion for creating dresses for Mili, after which we received numerous queries about the ensembles from pet parents. Share the idea behind your start-up Fur Villa. This begins from the moment we start packing, getting dressed and concludes when the car engine is ignited.Īgain, Mili has travelled with us in most of Maharashtra and Mumbai. The way she reacts when we get ready for a long trip just brings a smile on our faces. Just like us, Mili is also a travel buff. Share some interesting experiences that you had while blogging for her. Mili taught us that animals also have feelings, emotions, needs of belongingness and, last but not the least, love for other creatures including humans. As we all know, earth is not just for humans rather we have to co-exist with all living creatures.

We have just one pet – our adorable pug, Mili. Give us a brief account of your start-up.įur Villa was started with the aim of designing modern as well as traditional pet dresses which suit all types of pet breeds, at pocket-friendly prices without compromising the quality of the product. Priyanka Tanwar, Editor of Creature Companion Magazine to discuss about Fur Villa’s products and ideology, demands of pet parents, her pets, pet blogging experiences and future plans. Sharmistha Deb, Founder of Fur Villa recently sat down with Ms.

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